Retailer H&M Takes Brand to Metaverse-Like Experience on Roblox

H&M is the newest retailer to enter the metaverse and gamify the purchasing expertise on Roblox.

H&M Loooptopia permits shoppers to experiment with supplies, patterns, and materials to create a one-of-a-kind wardrobe for avatars inside the 3D expertise with mini-games, styling periods, alternate worlds, occasions, and extra, in accordance to Ris News.

“H&M wanted to offer an experience that promotes fun and sustainability, in keeping with their brand DNA of Style, Creativity, and Culture,” stated Andrew Douthwaite, a chief business officer of Dubit.

Loooptopia lets gamers work together with a number of worlds, together with Rainbooow Fields, Neon Studiooo, and Material Forest. They’ll construct and commerce outfits and take selfies whereas listening to totally different tracks. If gamers use recycled clothes, it unlocks the power to earn uncommon components.

“People who shop and wear H&M garments and accessories are increasingly spending time in virtual spaces and digital worlds. The H&M Loooptopia Experience on Roblox is now allowing us to explore new ways to engage with our current and new customers in the places they love to be, both online and offline,” stated Linda Li, head of buyer activation and advertising and marketing, H&M Americas.

“H&M Loooptopia Experience on Roblox is an exciting new world that unleashes creativity and lets players create and evolve their virtual wardrobe on Roblox, so they can feel the most like themselves through their avatar,” stated Max Heirbaut, international head of name expertise, metaverse, for H&M.

The target of Loooptopia is to permit a singular purchasing expertise for digital natives.