Mielle Organics Joins Forces With P&G Beauty

Mielle Organics continues to make strides within the magnificence trade. On Wednesday, P&G introduced that the main haircare and wonder model would be part of P&G Beauty.

Based in 2014 by dynamic husband-and-wife dup Monique and Melvin Rodriguez, Mielle Organics will be part of P&G, additional increasing entry to wholesome hair services and products for Black ladies worldwide.

Mielle will proceed to be led by the co-founders as CEO and COO and can function as an unbiased subsidiary.

“From the moment we stepped into P&G, we saw a diverse team of leaders who share our values and vision for innovation, education and community empowerment, including several Black leaders who play a key role in the hair care and beauty businesses,” mentioned Monique Rodriguez, co-founder and CEO. “This partnership gives Mielle an opportunity to serve more textured hair consumers with the great products and formulas that our community loves.”

As part of this historic deal, the 2 corporations have every dedicated $10 million to Mielle Cares non-profit, which offers info and assets to advance initiatives essential to Black and Brown communities. P&G’s funding may also assist broaden Mielle Cares’ work in selling racial and gender equality via platforms like Widen the Display screen and My Black is Lovely.

“We founded Mielle Cares to give back to our community who has been so instrumental in the success of Mielle,” mentioned Melvin Rodriguez, co-founder and chief working officer for Mielle Organics. “Mielle remains committed to leading with purpose and impact and serving as a beacon in historically underserved communities. Expanding our impact in Black and Brown communities will become an even greater focus in the years ahead.”

Mielle has had a formidable interval of progress since its launch. Over the past three years, Ms. Rodriguez secured funding from the New Voices Fund for Girls of Shade and a subsequent nine-figure funding from Berkshire Companions. Throughout that point, lower than one p.c of Black ladies secured $1 million in funding.

“This moment was made possible by our hardworking team, the visionaries who came before us, and the trust and partnership with investors like New Voices and Berkshire Partners,” mentioned Ms. Rodriguez. “Now we can pay it forward by continuing the cycle of investment and mentorship through Mielle Cares.”

Based in 2014 by CEO Monique Rodriguez, Mielle Organics is a well-liked Black-founded, woman-led international magnificence model rooted in pure elements. With a heavy emphasis on incorporating more healthy components as its “root to results,” Mielle Organics’ assortment of magnificence merchandise is designed for Black ladies. Their merchandise could be discovered in additional than 100,000 shops throughout the U.S. in retailers similar to Ulta Beauty, Sally Beauty, Goal, CVS, Ceremony Support, Walgreens, and Walmart.