Lego is getting rid of gender bias from its world-famous toys.
The Danish toymaker introduced on Monday to assure that youngsters can play with their colourful constructing blocks no matter gender. The transfer is in response to gender-focused analysis carried out by Lego, which confirmed that ladies wished to take part in various kinds of play than boys. Nonetheless, the views of their dad and mom and society restricted them from doing so. The examine included virtually 7,000 youngsters and fogeys throughout seven international locations.
The corporate is now working laborious to “ensure any child, regardless of gender identity, feels they can build anything they like.”
Lego, which is bought in additional than 130 international locations, didn’t elaborate on what modifications it will be making. Nevertheless, the corporate’s chief product and advertising and marketing officer, Julia Goldin, says “age-old stereotypes” typically label sure toys and actions as solely appropriate for one particular gender.
Rebecca Hains, a youngsters’s media tradition professional and professor at Salem State College, praised the toy firm’s resolution and hopes that different toy producers will comply with their lead.
This announcement is the newest transfer within the toy trade to neutralize playthings for all youngsters. California has grow to be the primary state to rule that enormous department shops should show youngsters’s merchandise in gender-neutral methods.