Heinz is bringing in Halloween by as soon as once more rebranding its well-known ketchup as “Tomato Blood.”
Don’t fear, the ketchup doesn’t comprise precise blood. Heinz has merely redesigned their bottles to learn “Tomato Blood” in a bigger font with the phrases “Tomato Ketchup” beneath in smaller letters. Heinz has additionally changed its conventional tomato emblem with blood drip.
The corporate has launched its spooky marketing campaign with the assistance of Toby, the vegetarian vampire. In social media advertising and marketing movies, the 280-year-old ghostly “influencer” is seen consuming the “blood” straight from the bottle to intrigued witnesses.
“The limited-edition Heinz Tomato Blood Ketchup bottle features the iconic ketchup people know and love in a design even vampires can appreciate,” acknowledged Alyssa Cicero, Model Supervisor, Communications for Heinz.
Whereas this can be the primary time we’re seeing their vampire spokesperson, this isn’t the primary time that Heinz has rolled out the “Tomato Blood” line throughout the scary season. Final 12 months, they launched the “Tomato Blood” Halloween costume make-up kits. They even took it a step additional with the Tomato Blood Ketchup Pop-up on the short-term Heinz Halloween Retailer in Los Angeles.
In the previous, the corporate has remixed its bottles for varied causes. In 2019, they unveiled the “Tomato Edchup” bottles in collaboration with singer Ed Sheeran.
Heinz “Tomato Blood” bottles can be found in grocery shops now for a restricted time.