French Montana not too long ago sat down with Math Hoffa for My Professional Opinion, praising 50 Cents’ masterful use of beef to create a buzz.
“50 was picking on n*ggas to pick on n*ggas,” French defined. “At one point, he was the biggest genius in the music industry. He would just pick on you and drop a mixtape. Pick on you and drop an album.”
He credit 50 with creating that “marketing scheme” by efficiently creating beef to create a buzz. Whereas agreeing that the hip-hop mogul wasn’t the primary or final to make use of the technique, he had the expertise to again it up.
“I mean, people did it before him, but he became the mastermind. He became the warlord of that,” Montana shared. “That’s definitely a blueprint for a lot of n*ggas to learn.”
French’s excessive reward for 50 Cent comes after the 2 squashed their very own beef over French’s love of fifty’s hit present, BMF. The “Unforgettable” rapper obtained caught up within the fallout from 50’s beef with Rick Ross within the 2000s.
50 acknowledged French’s praise, writing “What beef, I don’t remember,” on social media.