GAP Pays Tribute to Stephen ‘tWitch’ Boss In New Campaign

GAP is celebrating Black tradition and Black Historical past Month.

In GAP’s newest collaboration, the model is teaming up with Ouigi Theodore, founder and inventive director of The Brooklyn Circus, in a marketing campaign that includes Black musicians and artists, together with the late Stephen “tWitch” Boss.

The late Ellen DeGeneres Present DJ was photographed within the advert earlier than his suicide at age 40 on Dec. 13.

“The Brooklyn Circus and Gap share in the heartbreaking loss of beloved icon Stephen’ tWitch’ Boss, who was a longtime supporter of the BKc community, Ouigi’s work and a core part of this campaign thanks to his personal friendship with Ouigi Theodore,” the businesses mentioned in a press release.

In honor of Boss, Hole is supporting The 988 Suicide & Disaster Lifeline by donating to Vibrant Emotional Well being.

Vibrant administers the 988 Suicide & Disaster Lifeline, which offers free and confidential emotional help to folks in misery of individuals in disaster 24 hours a day, seven days every week.

Boss’s spouse, Allison Holker Boss, launched a press release relating to the marketing campaign.

“When Stephen and I first saw his images from the campaign, it brought tears to our eyes.  He was so moved by how they captured his true essence, and he was excited for the world to see them… We pay tribute to Stephen’s life by sharing these images in homage to the joy and light he brought to everyone around him.”

Different stars within the marketing campaign embody actors Indya Moore and Javon Walton, mannequin activist Bethann Hardison, and plenty of extra.