October 19, 2021

EXCLUSIVE: JJ Valaya on maximal fashion, common mistakes brides make with trousseaus, latest collection & more

When JJ Valaya based his label, little did he understand how his model would catch on and change into one of many first few luxurious vogue homes within the nation. Recognized for his maximal vogue, the designer has since come a great distance with a pret line, dwelling and ready-to-wear labels. He showcased his latest collection Rumeli on the FDCI x Lakme Vogue Week. In a tete-a-tete, JJ Valaya talks about maximalism, couture and every little thing vogue.

First issues first, inform us about your new collection, the inspirations, course of and what went behind it
Rumeli is a seamless journey monitoring what the Ottoman empire was as much as. We have all the time been generally known as the Royal Nomads and that is one thing we put on proudly. And in that spirit, we now uncover one other aspect of the Ottoman Empire which was known as Rumelia. It’s an attention-grabbing juxtaposition of Europe meets Asia. The method for this collection like each collection first entails analysis. And a variety of time tightening it, then sketching and developments. Experiment loads with new mediums and supplies. The inspiration is all new and pleasure is buoyant as all the time.

As one of many designers who has set the bottom for couture, what’s one thing you have not labored with to date, by way of supplies, patterns or silhouettes that you just’d wish to work with sooner or later?
I’ve all the time believed in core competence. I’ve tried a variety of issues that have been completely different from my core which moved away from couture. Some I succeeded in, some I did not after which I got here to the conclusion that one has to focus on what one does finest. And that is what we are trying to do. Now we have a 30-year-old legacy and an exquisite historical past of our personal that we maintain going again to. What I need to do is, be part of peoples celebrations. Whether or not it’s weddings or any event the place they need to look and feel particular. One thing I am wanting ahead to is creating issues which might be an intrinsic a part of folks’s travels

How has couture modified from then to now? And what has remained fixed?
Couture is an excellent beast and a constant one. Whereas the core DNA by no means modifications, it is meant to be luxurious, timeless, particular, costly and create a variety of pleasure within the wearer. There are all the time tweaks that occur with time which comes with the modernisation of it. So in the present day we’re dealing with a lady or man who is best travelled, a lot better uncovered to the world courtesy the web. The brand new language of couture is to by no means lose the soul of the place you might be or the place you come from however apparently modernise it so it would not lose its timelessness but in addition stays related in the present day.

What’s the important thing to staying related in a subject that is continuously altering?
Be true to your self, is one thing a variety of artistic folks slip up with. I’ve learnt it and now over a number of years that it is unimaginable to please everybody. know that you just’re good at one thing. Focus on it, take it to the subsequent stage, give more pleasure to your buyer base, outline your viewers and cater to them with every little thing you’ve got obtained, it is a sure-fire approach to success.

What in keeping with you is one mistake most brides make with their trousseau?
brides are smarter in the present day and more conscious. one factor they overlook is the necessity to stability the entire look. Whereas weddings are a grand affair, it is the artwork of placing your self collectively, the right look that you’ll be revisiting for the remainder of your life. I feel, get a stylist for you or be well-versed with the basics of true type and every little thing else will fall into place.

As a designer who is thought for his Maximalism, what are your ideas on the “minimalism” pattern?
We’re maximalists at coronary heart and really proud to be sporting that crown. We come from a rustic that is maximalist at coronary heart – be it our festivals, meals structure or weddings, there may be nothing minimal about India. Having stated that, I feel minimalism is an attractive form of expression. Japan excelled in it and a variety of international locations are experimenting with it. It’s a pattern that can co-exist with maximalism and will it develop alongside with maximalism

From the highest of your head: what are 5 must-haves in each girl’s wardrobe?
1. A collection of gorgeous drapes and shawls, one thing you possibly can carry with easy clothes as effectively.
2. Each girl ought to possess a mixture of white shirts and blue denim, it’s extremely stylish to put on the 2 collectively and in the event you accessorise it effectively, it is a basic which by no means fails
3. A collection of closed-toe sneakers. They’re stylish and classy
4. Plenty of black, which incorporates sarees, Indian outfits, jackets and pants. Black by no means permits you to down
5. Similar goes for ivory, one other palette which is extremely versatile

What have been your ideas on JJ Valaya’s latest collection? Do you agree with the designer? Remark beneath and tell us.



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