October 2, 2022
And Just Like That's Big is alive and well in a new Peloton ad

And Just Like That’s Big is alive and well in a new Peloton ad

And Just Like That (TV collection)

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It has been a tough journey for Peloton these previous few days for the reason that premiere of And Just Like That. Why is that, you ask? Well, secure to say we’re a bit previous the spoiler part — however you probably have but to observe, cowl your eyes, spoilers forward!

On the finish of And Just Like That‘s premiere episode, Mr. Big (Chris Noth) dies after partaking in a vigorous exercise along with his Peloton — leaving Carrie Bradshaw-Preston a widow.

Followers had been shocked — however nobody was caught extra unawares than Peloton. Going through falling inventory and detrimental word-of-mouth, the corporate went into Olivia Pope mode.

The corporate offered a assertion to EW from Dr. Suzanne Steinbaum, a preventative heart specialist and member of Peloton’s Well being & Wellness Advisory Council.

“I’m sure SATC fans, like me, are saddened by the news that Mr. Big dies of a heart attack,” the assertion mentioned. “Mr. Big lived what many would call an extravagant lifestyle — including cocktails, cigars, and big steaks — and was at serious risk as he had a previous cardiac event in season 6. These lifestyle choices and perhaps even his family history, which often is a significant factor, were the likely cause of his death. Riding his Peloton Bike may have even helped delay his cardiac event.”

However one Big shocker deserves one other.

Peloton simply dropped an ad that includes Noth, together with Peloton teacher Jess King, a.ok.a. Allegra, the final face Big sees earlier than his coronary heart assault. The 2 are cozied up in entrance of a fireplace when Noth suggests they take one other journey, gesturing to their Peloton bikes.

“And just like that,” says Deadpool actor Ryan Reynolds, “the world is reminded that regular cycling stimulates and improves your heart, lungs, and circulation, reducing your risk of cardiovascular diseases. Cycling strengthens your heart muscles, resting pulse and reduces blood-fat levels.”

“He’s alive,” Reynolds provides wryly.

Whew! Carrie should be so glad … aside from the entire cozying up subsequent to a fireplace with a health teacher half. She would have some ideas about that.

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And Just Like That (TV collection)

The story of Intercourse and the Metropolis continues as Carrie, Charlotte, and Miranda navigate life, love, and friendship in their 50s.

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