May 30, 2023

Amazon Teams Up With Rent The Runway To Sell Secondhand Luxury

Customers should purchase Chanel and Christian Louboutin on Amazon, and now the retailer is permitting secondhand luxurious from Rent the Runway on the platform. 

On Jan. 13, Rent the Runway formally introduced its luxurious garments to Amazon. In line with CNBC, tons of of things from the corporate’s “pre-loved” assortment, plus new, never-worn items from its ‘design collective,’ can now be bought on Amazon by way of a digital Rent the Runway storefront

The secondhand garments embrace Kate Spade, Tory Sport, rag and bone, and extra. 

Rent the Runway CEO Jenn Hyman stated, “It really brings Rent the Runway much wider brand awareness,” Hyman stated in an interview with CNBC, “Launching programs with major retailers like Amazon is a scaled way to find a home for inventory departing our rental ecosystem while also further monetizing those units.” 

The partnership presents an enlargement for the secondhand luxurious web site and buying platform. 

For years, Rent the Runway has satisfied folks to lease clothes from the Runway, whereas Amazon has tried to realize shoppers’ belief to purchase luxurious objects on the location. 

That is the primary time shoppers should buy secondhand objects from Amazon. 

“There is no site in this country that has higher awareness than Amazon. Rent the Runway is a service that has something for everyone, and we feel that the customer base for us should be broad and diverse,” Hyman provides. She additionally stated that the model has spent lower than 10% of income advertising and marketing and leans on word-of-mouth, which is smart why the model is partnering with Amazon. 

It’s a win-win as a result of it would appeal to much more clients to Amazon.

“At Amazon Fashion, we continually expand our assortment through strategic relationships with brands to inspire and delight our customers,” stated Amazon Vogue president Muge Erdirik Dogan. “Rent the Runway’s collection continues to grow our offering in pre-loved and designer fashion.”